최신Adobe Analytics Architect Master - AD0-E207무료샘플문제

문제1
A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.
The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.
What should the Architect do?

정답: B
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문제2
A retail company is tracking the following:
* An event for clicks on navigation
* An eVar for navigation items clicked on
* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM) The company is in the beginning stages of a site redesign and wants to optimize their navigation system.
Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.
Which metric should the Architect use?

정답: C
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문제3
A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.
The company wants the ability to report on:
* The total number of times each blog post was shared from the site
* The total number of shares to each social network
* The social networks to which each blog post was shared
Which three variables should the Architect use? (Choose three.)

정답: A,D,E
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문제4
A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out at the end of their browser session. The visitor must log back in to continue browsing.
The company has a business requirement to track the login status of their visitors.
Which three login statuses should the Architect recommend capturing? (Choose three.)

정답: A,D,E
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문제5
A company has an email marketing tool that is used for both SMS and email.
The tool generates the following campaign URLs:
SMS link: www.website.com?cid=em:campaign_name-txt Email link:
www.website.com?cid=em:campaign_name
How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

정답: D
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문제6
A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.
Page 1:
s.products = ";prod123;1;100;;evar2=merch_category1";
Page 2:
s.products = ";prod123;1;100;;evar2=merch_category2";
If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

정답: B,C
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