최신Adobe Marketo Engage Architect Master - AD0-E560무료샘플문제
문제1
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?
정답: D
문제2
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
정답: A
문제3
What is the best practice to avoid workflow redundancies in Marketo?
What is the best practice to avoid workflow redundancies in Marketo?
정답: A
문제4
A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?
A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?
정답: B
문제5
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
A business unit wants to measure and report on how various marketing sources contribute to the ROI of marketing campaigns. The business unit is using Adobe Marketo Engage and currently has a comprehensive set of program channels with high adoption of channel usage and status tracking within programs; their instance is synchronized with CRM via native connector. They have requested assistance with setting up reports and using Adobe Marketo Engage to track and measure various marketing sources in comparison to the success within their programs.
Given the consultant has not worked with this business before, what would be the optimal approach for achieving this goal?
정답: D
문제6
Which feature in Marketo is most suitable for running global marketing campaigns?
Which feature in Marketo is most suitable for running global marketing campaigns?
정답: B
문제7
How can API integrations be secured in Marketo? (Choose two)
How can API integrations be secured in Marketo? (Choose two)
정답: A,C
문제8
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)
정답: A,E