The research question prompting the use of analytics is well-defined. The team obtains the results and determines that the source data did not provide reliable results. As a result of this finding, the team modifies the original question to one that can be answered by the data. What is a risk that could impact the value of this analysis?

• A. Increased costs associated with the source data
• B. The quality of the analysis may be negatively impacted
• C. Timelines will be pushed out making stakeholders unhappy
• D. The objective of the original research may not be met

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A food and beverage company would like to administer a survey to obtain customer insights about a new cookie product recently launched. A data team is asked to build the survey paying careful attention to reduce the degree of sampling error.Which criteria would help the team meet this objective?

• A. Large sample size and random selection of the target population
• B. Small sample size and specific subset of the target population
• C. Large sample size and variation in the target population
• D. Small sample size and using customers who agreed to take the survey

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An analytics team is interested in reviewing the results of a public opinion poll that is going to be conducted at the end of the month. One of the factors the team is interested in, is ensuring the result set is statistically significant. Why would this factor be important to the team?

• A. Ensure that results are not biased or random
• B. Guarantee that the objectives of the poll are met
• C. Improve the likelihood of receiving a response rate of 100%
• D. To make sure the criteria for the target audience is met

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A software company launched a new product in late 2016. The product manager is reviewing a Box and Whisker plot used to compare year-over-year sales, from 2017 to 2018. What is the conclusion he can make from this chart?

• A. 2018 minimum and maximum sales are higher than 2017, and the 2018 1st quartile is higher than 2017 median result
• B. 2018 minimum and maximum sales are higher than 2017, and the 2018 quartile results are higher than 2017 quartile results
• C. 2017 minimum and maximum sales are higher than 2018, and the 2017 median result is higher than the 2018 median result
• D. 2017 minimum and maximum sales are higher than 2018, but the 2017 median result is lower than 2018 1st quartile result

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe.
To answer this, the team formulates several research questions, including:

• A. How much revenue does the product generate in Eastern Europe?
• B. Why does management need to know this?
• C. Do existing customers really like the product?
• D. What product launch related costs can we expect?

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