In addition to Marketing Cloud Admin, which permission set is required to enable Marketing Performance in Marketing Cloud Next?

• A. Data 360 Activation Manager
• B. Tableau Next Included App Business User
• C. Data 360 Architect

A Marketing Cloud Next Consultant is configuring an Audience Flow for a personalized email campaign. The campaign must target a specific group of existing Contacts, without using a Data 360 segment. The email must include each recipient's first name and account name.
What should the consultant recommend?

• A. Upload a CSV file to marketing objects and reference the records using AMPscript in the email for personalization.
• B. Create an Actionable List populated from a Contact list view or CSV import, and use Content Variables for email personalization.
• C. Use the Data Graph as the entry source of the Audience Flow, and leverage merge fields to personalize the email.

Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?

• A. It merges the source records into a single Individual record based on survivorship rules.
• B. It applies match rules to compare profile attributes and identify Individual records that should be unified.
• C. It applies reconciliation rules to match records and determine the preferred attribute values.

A Marketing Cloud Next Consultant is using Agentforce to generate a conversational email campaign. After reviewing the campaign preview, they notice an extra step in the underlying campaign flow labeled 'Forward to Agent.' What is the function of this specific flow step?

• A. It sends a notification to the marketing manager to review the flow.
• B. It pauses the campaign to wait for agent approval before sending.
• C. It specifies how to handle the email response from the customer.

Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?

• A. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.
• B. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.
• C. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.