Scenario:
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?

• A. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
• B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
• C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
• D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?

• A. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
• B. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
• C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
• D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

• A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
• B. Personalization Strings still allow PII to be displayed within an email.
• C. Tokenized Sending should be combined with field-level data encryption for additional security.
• D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A. Update query activities that reference the synchronized data extensions.
• B. Configure Multi-Org settings to account for two production instances in Setup.
• C. Rename and delete sandbox synchronized data extensions before connecting.
• D. Remove existing user mappings, attribute mappings, and tracking subscriptions.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

• A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
• B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
• C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
• D. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.